World Dream Cars Update

Audi Canada Wins Triple Crown In 2008 AJAC Awards

>> Wednesday, 2 January 2008


Only pure-bred sports cars are crowned “SportsCar” of the year by a panel of experts in the Autobild SportsCars monthly magazine.
Following its victory in the March 2007 issue, the Audi R8 has now been awarded top place overall, and has thus secured the title of “SportsCar 2007”, one of the German car industry’s most sought-after awards.

- Incredible Mid-Engined Audi R8 Named AJAC's Best "Prestige Car" for 2008
- Canada's Automotive Writers Name Audi's R8 The Most "Coveted Car" of 2008
- Audi S5 Declared AJAC's Best "Sports Performance Car Over $50,000" for 2008

Audi Canada's all new R8 and S5 models are triple crown winners today after being named by the members of the Automobile Journalists Association of Canada (AJAC) as the best cars in their respective "Prestige" and "Sports Performance Over $50,000" categories. In addition, Canada's leading automotive writers and editors, forced to revise their list of 'dream cars', have selected the all-new Audi R8 as the "Most Coveted" new car for the 2008 model year. The two winning Audi vehicles were evaluated against a long list of discerning criteria amidst a group of strong eligible competitors.

The AJAC Canadian Car of the Year competition gathers over 70 prominent Canadian automotive journalists in Niagara-on-the-Lake for several days in October for the annual "TestFest" event. This program has received high praise from journalists and consumers alike because the evaluation and voting processes are carried out in a professional, extremely fair, serious and equitable manner.

"Winning these awards marks a defining moment for the Audi brand in Canada", said Diego Ramos, Executive Vice President of Audi Canada, "especially when you consider the other fine automobiles with which the R8 and S5 were competing. I applaud the tremendous level of professionalism and integrity with which AJAC operates this annual competition." He added, "Clearly, these awards attest to the fact that both are leaders in their segment and that Audi is on the rise."

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