World Dream Cars Update

BMW 1 Series

>> Thursday, 29 November 2007


One of the most eagerly awaited new vehicles is the BMW 1 Series. It’s essentially a smaller and less expensive — but no less capable — version of the venerable 3 Series. “The BMW 1 Series is spot-on — this one’s a winner,” Wolkonowicz says. “They did an absolutely perfect job with that car — it goes like hell, looks great, is very distinctive and has great proportions.”

The 1 Series fills a void left by the 3 Series as it perpetually grew in size and price. R.L. Polk’s Gravigny says that BMW may have turned off potential buyers in recent years by pushing the 3 Series up market, which makes the 1 Series “a smart way for BMW to capture a younger audience.”

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